User blog comment:Dragonfly18/EA Vs. Bell Textron/@comment-4081799-20120116170739

Even ignoring the fact that Textron has made no such announcements, EA's insatiable hunger for publicity is already known to manifest itself in some of the most unconventional and detestable ways. I cite their hiring of fake religious protestors to stand outside their offices and claim that "Hell is not a game," when Dante's Inferno was released, or, for the same game, the controversy they incited over the fake achievement "Bad Nanny."

If anyone gets mad at EA for a reason that one would consider frivolous, then it is almost certifiably an EA publicity stunt.