User blog comment:Bovell/Update: Website gate for Battelog surfaces. First screenshots of Battlefield 3's Battlelog released./@comment-3564634-20110714194055/@comment-3564634-20110715164016

Steam? They are going to use Steam, because from what we've seen it appears Steam and EA separated, hence the creation of Origin, which I doubt will incorporate social aspects (as of what I've seen I think it only is a distribution site). I though the idea of this Battlelog was that you would launch and play the game (on PC) from it. (Can't remember the source)