User blog comment:Bovell/E3 coverage of Battlefield 3./@comment-3564634-20110610175847/@comment-1751442-20110612181150

This can be categorised as breaking news. Remember in my last posts when I talked about that kid who wore a Activision badge and wasn’t allowed to play BF3 demo at E3, even though he wasn’t an Activision employee? Well, this new story is even better and takes the cake.

Apparently Kotick’s personal assistant waited in line at the EA booth so she can get a chance to talk to EA guys. She wanted them to give Kotick a hands-on experience with BF3 in their invite-only presentation, you know, play it for a while, afterall he is a CEO of a big major game company. Fat chance, EA said. Her request was denied. The personal assistant put up a small conversational fight before walking away. I wonder what she said.

EA reps were shocked by all this; what did Kotick think? He’s their competition, not to mention the most hated person ever by gamers. That alone should get him banned. Anyway the whole thing is funny, its pretty clear that as a gamer himself he’s been itching to play it after watching the epic gameplay, I don’t believe he wanted to steal ideas or anything. He’s probably jealous of EA/DICE’s technical achievement as well. Serves him right, instead of choosing to advance CoD’s quality he choose to make money of it and take advantage of his loyal fanbase.