User blog comment:Charcoal121/EA Comments On Why It Chose Battlefield 4 Over Bad Company 3/@comment-24.7.34.177-20120721090812/@comment-76.72.153.241-20120724034934

^they devs are trying to mainstream their games which means they have to dumb down their games for the majority of gamers, sadly this kinda happened with BF3 too, but not to a huge extent. Splinter Cell was a great series but then came conviction:(