User blog comment:SSDGFCTCT9/WTF DICE?/@comment-72.192.2.238-20100612161310

The way i see this is that they are putting the cost of these so high because they unlock all the weapons, specs, and gadgets with no effort whatsoever, which is essentially paying to cheat.

EA's hand may be in this instead of DICE since I remember in Need For Speed: Pro Street (also made by EA), you could unlock performance upgrades by paying for them rather than playing. The price is put so high to discourage players from doing so, but is there as an option for those who don't care or want all the good stuff from the start to make their life easier.

Also the SPECACT stuff is on the store for 560 M$ in North America (the $20 stuff doesn't include this I believe) like they said in an earlier update when it was for Europe only or something.

I think its stupid you have to pay for the SPECACT stuff as well, and they should rather be unlocked at lvl 50, but again, its most likely EA doing this rather than DICE, since they are owned and operated by EA.