Battlefield Premium

"Get access to an unprecedented Battlefield experience."

- Main menu description Battlefield Premium (also called Battlefield 3 Premium) was first revealed through a mistake on an update for the PlayStation Store on May 30th, 2012. It was later confirmed by EA that it would be released on June 4th, 2012. The service has a onetime cost of US$49.99/£39.99/€49.99/AU$49.99 and is currently exclusive to Battlefield 3. It gives buyers an immense library of exclusive features, including early access to DLC, dogtags, a knife, and more. A Premium Edition for Battlefield 3 was revealed at gamescom 2012. It will include Battlefield 3, Premium, and a Multiplayer head start kit. It will release in September 2012.

In-Game

 * Unique camouflages for player models and their weapons
 * Unique knife (ACB-90) and Dog Tags
 * Early access to all DLCs (Close Quarters, Armored Kill, Aftermath, Endgame). All five DLCs are bundled with Premium and are unlocked 2 weeks early before non-premium release
 * 15 unique assignments unlocking unique dogtags and camos
 * Exclusive bonus content, videos, strategy guides, events, soldier upgrades, bonus content drops, and double XP events
 * Having priority in server queues
 * A unique title screen

Battlelog

 * The ability to reset your K/D Ratio, W/L Ratio, Accuracy and SPM on Battlelog (all-time stats will remain the the same).
 * Increased Platoon Emblem layers
 * Ability to save up to five battlereports on the Battlelog.
 * A carbon design for your profile

Controversy
In Australia, the price for the service originally cost $49.99 AU across all platforms. When people started to buy it, they noticed that the prices were $66 AU for the Xbox 360 and $79.95 AU for the PS3. Due to a massive amount of complaints, the prices were lowered. However, only the PS3 received any benefits, and the price on the PS3 was reduced to $64.95 AU. PS3 owners were also refunded $14.95.

Trivia
The soldier on the coverart has an M4 with a magazine too large to actually fit in the magwell.