User blog comment:Awyman13/DICE Reveals Why No Bad Company 3/@comment-68.63.106.17-20140626012659

I'd have to say the weapon balancing in Bad Company was notably different in that the SMGs did more damage up close than most other weapons, excluding shotguns of course. That and the maps featuring Rush were made FOR RUSH, not made around a dozen game modes in mind. When you have to make a map for Conquest, Rush, TDM, Obliteration, and other gamemodes, it loses track and becomes less focused and in some cases, less fun. When a map is made for a specific gamemode like in the Bad Company series, they tend to be more focused as there's only one or two things they have to keep in mind when making that map. This is also evident in BF2, in which Conquest was all they really had to worry about, and because of that in my opinion they made a lot of really awesome maps. That's my two cents on why the Bad Company multiplayer was so great.