User blog comment:Charcoal121/EA Comments On Why It Chose Battlefield 4 Over Bad Company 3/@comment-1751442-20120720065926/@comment-3479148-20120721001716

The story of your ordinary first person shooter, taken from a discussion on the IMFDB article for Ghost Recon: Future Soldier:

"Oil. But then...Not oil!!!1 And so there was a war and someone probably stole a nuke / quantum computer / EMP device also. Luckily a team of elite made-up special forces led by a tough former something-or-other (cop, Marine, SEAL, hairdresser, etc) with nothing to lose just manage to maneuver the situation to the point nothing is really resolved and a sequel can be blatantly set up for next year."

Long story short, I concur, the novel's plot was better/believable.