User blog comment:PresidentEden78/Medal of Honor Warfighter Trailer unveils Battlefield 4, but is it too soon?/@comment-3349991-20120717214135/@comment-5756785-20120717225155

Its just the iffy business practices of EA that people hate, like the milking of franchises, their manipulation of game development and their weird fetish for DLC. Of course, EA is not the only publisher guilty of such actions, so I don't know why they get so much hate.