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Industrial Toys (abbreviated as iToys) is an American developer/publisher of mobile games headquartered in Pasadena, California. They are most known for their work on first person shooters for mobile devices. Industrial Toys is the primary developer of Battlefield Mobile.

History[]

Industrial Toys was founded in January 2012 by Bungie co-founder Alex Seropian, along with Tim Harris (formerly of Seven Lights games) and Brent Pease. The company's goal was to create "mobile games for core gamers," with Seropian believing that most mobile offerings were not being designed with touch-based platforms fully in mind.[1]

The studio began development on their first game, the free-to-play first person rail shooter Midnight Star, the same month as its founding. iToys invested heavily in the development of the game, with John Scalzi writing the game's narrative and Serj Tankian producing its score. Midnight Star was released on February 5, 2015 for iOS devices and received a mixed-to-postive reception, receiving praise for its production values and controls but was also seen as repetitive and overly aggressive with its "freemium" elements.[2][3] A sequel, Midnight Star: Renegade, was announced on March 1, 2016 and released for iOS and Android later that year. [4] Renegade was less well received than its predecessor, considered to be too streamlined in comparison to the first game.[5]

The company was acquired by Electronic Arts in July 2018[6], and presumably began early work on Battlefield Mobile shortly after. On April 22nd, 2021, it was officially announced that the company was developing a mobile title in the Battlefield series, later revealed to be simply titled Battlefield Mobile, and was projected to release sometime in 2022. The company was said to have been prototyping the game "for years".[7]


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